Fractional CMO · B2B SaaS Europe

Alexandre Videt.
25 years building
marketing engines.

Not frameworks borrowed from textbooks. Systems built under real pressure — at Microsoft, IBM, Informatica, and as Global Head of Marketing at a European cybersecurity SaaS scaled from €10M to €100M+ ARR.

Alexandre Videt — Fractional CMO, CMOblueprint
25+
Years B2B SaaS
Europe & North America
€75M
Annual pipeline managed
US & EMEA
10×
Revenue growth
€10M → €100M+ ARR
€180M+
Pipeline generated
Across career
50+
Strategic partners built
EMEA ecosystems
The story

Pattern recognition
is the real edge.

I didn't become a fractional CMO by accident. I became one because I've spent 25 years watching the same mistakes derail the same companies at the same stages — and I know exactly how to fix them.

The first decade was enterprise: IBM, Microsoft, Informatica. Partner ecosystems at scale, EMEA operations across five markets, the discipline of organizations where every number is questioned and every decision has to survive a board review. That rigor never leaves you.

The second decade was the scale-up crucible. As Global Head of Marketing at a European cybersecurity SaaS, I built the pipeline architecture, the team, the channel strategy, and the demand generation engine that took the company from €10M to €100M+ ARR. Five years. €75M annual pipeline. Every quarter connected to a revenue target that wasn't negotiable.

CMOblueprint is the synthesis of those two decades. Enterprise discipline applied at scale-up speed. A systematic approach to building predictable growth — without the overhead, the ramp-up, or the expensive experiments.

Career

Where the playbook
was actually built.

2020 — 2025
European Cybersecurity SaaS
Fractional CMO
Global Head of Marketing

The flagship engagement. Joined at €10M ARR as the first dedicated marketing leader. Built the pipeline architecture, partner ecosystem, demand generation engine, and field marketing function from the ground up. Managed US and EMEA expansion simultaneously with full P&L accountability over a €3M annual marketing budget.

Led a cross-functional team of 10+ across lead generation, product marketing, and field marketing. Delivered measurable outcomes at every stage of the growth journey — including a product launch that exceeded 150% of first-year adoption targets and a partner retention turnaround that reduced churn by 60%.

€10M → €100M+ ARR €75M annual pipeline €3M budget managed 50+ strategic partners Team of 10+
2018 — 2020
Environmental Technology Scale-up
Fractional CMO
Marketing Director

Fractional CMO engagement for a B2B services scale-up in environmental technology. Built the demand generation program, ABM strategy, and sustainability-focused thought leadership platform from scratch. Drove the market research and competitive analysis supporting entry into two new markets.

€30M+ pipeline generated +120% qualified opportunities
2016 — 2018
Informatica
Enterprise SaaS
Head of Partner Marketing — EMEA

Built Informatica's partner marketing function across EMEA. Recruited and enabled 20+ strategic technology partners, drove co-branded pipeline initiatives, and built the enablement programs that connected partner investment to measurable revenue outcomes.

€40M partner-influenced pipeline +40% partner-sourced pipeline 20+ EMEA partners enabled
2012 — 2016
IBM
Enterprise
Head of CyberSecurity Partners

Led IBM's cybersecurity partner program at regional level. Scaled co-marketing activity, built KPI-based performance frameworks, and established the reporting infrastructure that connected partner investment to pipeline delivery. Increased co-marketing activities by 200% with measurable impact.

€35M+ regional pipeline +200% co-marketing activity
2007 — 2012
IBM
Enterprise
Marketing Manager — Europe

Managed EMEA marketing operations across 5+ European markets. Led multi-country budget coordination, cross-functional collaboration with sales and product teams, and campaign execution with consistent brand messaging across markets. Drove campaigns generating 60% growth in new pipeline.

5+ European markets +60% new pipeline growth
FAQ

The questions
CEOs actually ask.

Direct answers. No hedging.

What is a fractional CMO? +
A fractional CMO is an experienced Chief Marketing Officer who works with a company on a part-time or project basis. They bring senior strategic expertise without the cost of a full-time executive — ideal for B2B SaaS companies scaling from €10M to €50M ARR. The fractional model isn't a compromise. At the right stage, it's the superior option.
When does a B2B SaaS company need a fractional CMO? +
The signal is usually the same: the marketing team is busy but the pipeline is empty, or the company has crossed €10M ARR and growth has stalled. A fractional CMO diagnoses the system, rebuilds the strategy, and installs the infrastructure that scales. If you're running marketing by committee or your CEO is still the de facto CMO, you need one now.
How much value does a fractional CMO bring? +
The right fractional CMO pays for themselves within the first 90 days — through pipeline clarity, budget reallocation, and elimination of underperforming channels. At €10M–€30M ARR, the cost of not having senior marketing leadership typically exceeds the retainer within a single quarter of stalled growth. The question isn't the cost of hiring. It's the cost of not moving.
What makes CMOblueprint different from other fractional CMOs? +
Most fractional CMOs bring a framework they read about. CMOblueprint is built on 25+ years of doing it — at Microsoft, IBM, Informatica, and as the Global Head of Marketing at a European cybersecurity SaaS scaled from €10M to €100M+ ARR. The approach combines enterprise operational discipline with scale-up speed. No generic playbooks. No learning on your budget.
How long does a fractional CMO engagement typically last? +
Most CMOblueprint engagements run 12 to 18 months — long enough to build the strategy, install the infrastructure, and make the system self-sustaining. The goal is always a built-in exit: a marketing function that operates with clarity and direction without ongoing dependency. If you need me indefinitely, something has gone wrong.
What is the difference between a fractional CMO and a marketing consultant? +
A consultant delivers recommendations. A fractional CMO owns outcomes. The fractional CMO sits in leadership meetings, manages budget and team, builds the pipeline system, and is accountable to revenue targets — not deliverable checklists. The distinction matters most at scale-up stage, where strategy without execution accountability consistently underdelivers.
Is a fractional CMO right for a B2B SaaS company at Series A? +
Series A is often exactly the right moment — especially if the founding team has been driving marketing and the company is approaching €5M–€10M ARR. The fractional model gives you senior strategic direction without the cost and commitment of a full-time executive before product-market fit is fully proven. The window between Series A and Series B is where marketing infrastructure either gets built or doesn't. Most companies wait too long.
Ready?

One conversation.
That's where it starts.

No pitch. No deck. A direct conversation about where your marketing is today — and what it would take to make it predictable.

Build your Blueprint 30-minute call. You'll leave with clarity — whether we work together or not.