The Book · Alexandre Videt

Out of the
Quicksand

The CEO's marketing blueprint.

Alexandre Videt

Available now
Order on Amazon → Get a signed copy
Out of the Quicksand — The CEO's Marketing Blueprint by Alexandre Videt

You've been doing the work. You've run the campaigns. You've built the team. You've pushed harder when the numbers didn't move.

And yet.

Something underneath your marketing strategy stopped working — and you couldn't name it until now.

Out of the Quicksand is not a playbook. It is not a framework you hand to your team on a Monday morning. It is the book you read when you already know something is wrong and you need someone to finally say it out loud.

Twenty-eight years of rooms where marketing either held or didn't. Six pain points that show up in almost every company, in different combinations, at different stages. Five levers that turn diagnosis into direction. And a final section on what becomes possible when you stop pushing uphill.

This book will not tell you what to do. It will show you what you already know — and why you haven't acted on it yet.

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The four stages

Where the book
takes you.

The book moves in four stages. Each one earns the next.

1
Ready
The questions most leadership teams have been avoiding

Before diagnosis, before levers, before execution — the questions that should have been asked and weren't. This section names what gets skipped when urgency replaces clarity.

2
Move
The six pain points that don't appear on dashboards

They show up in every quarterly review, every misaligned team meeting, every campaign that produced activity without results. Named, mapped, and recognised — because you can't fix what you haven't faced.

3
Scale
Five levers that only work in sequence

The execution layer. Architecture matters as much as effort. These levers don't work in isolation — the order is the point. This section is the one you come back to.

4
Now
What becomes available to the senior operator

Three chapters on AI, experience, and what becomes available to the leader who knows the difference between what sounds true and what is. The section you earn by doing the work.

About the book

For the CEO who stopped
trusting their marketing engine.

Out of the Quicksand is for the CEO who stopped trusting their marketing engine without being able to explain why. Not because the team isn't working. Not because the budget ran out. Because somewhere between the early momentum and today, the foundations stopped being built and started being accumulated. The difference is invisible until it isn't.

The companies that end up stuck were not careless. They followed their own process, with real effort and good intentions. They got stuck because at some point, someone stopped asking the questions that would have kept them moving.

This book is those questions. And if you recognise yourself in the pages — you already know what the next conversation needs to sound like.

Order on Amazon → Get a signed copy
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