Patterns from 25 years of building marketing engines — for B2B SaaS CEOs who want the pipeline to match the noise.
Waiting is a strategy. Stalling looks identical from the outside.
Aug 25, 2026One per theme — the books I'd keep if I rebuilt my marketing library from zero.
Aug 11, 2026You crossed €10M and everything that used to work stopped working.
Aug 4, 2026Ask your team what share of pipeline comes from outside your network. Then go and check.
Jul 14, 2026A full pipeline is the most dangerous place to hide.
Jul 7, 2026If your name came off your homepage, would anyone notice?
Jun 9, 2026You cannot delegate a problem you have not named.
May 5, 2026The org chart doesn't lie. Are you still running a sales-led company?
No pitch. No deck. A direct conversation about where your marketing is today — and what it would take to make it predictable.
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